curtisanddyer-co-uk

As part of your retail marketing strategy, many retailers are looking to revamp their in-store brand design to give themselves a competitive edge. There has been an uptick in requests from retail clients who are looking to refresh their store concepts, with projects ranging from remodels of existing stores to creating entirely new store prototypes. Retailers are getting their design, marketing and advertising teams together to collaborate on creating a streamlined and coherent brand strategy.

The recent recession has made US consumers more discriminating and less brand-loyal then before, and the US market has also seen an influx of new chains from Asia and Europe which are creating more competition for homegrown retailers. These overseas chains put more focus on merchandising displays to market themselves, rather than relying on signs and graphics, giving their stores a cleaner and more aesthetically pleasing look.