curtisanddyer-co-uk

When it comes to direct marketing ideas, direct mail campaigns are still a popular approach. However, many direct mail pieces get thrown away before they are even opened, so it's important for marketers to find innovative ways of making their pieces stand out form the crowd.

One idea for doing this is to simulate an old-fashioned telegram. These official looking yellow envelopes will tend to get opened more frequently, as will any envelope style that looks official like a legal-sized manila style. Another effective strategy is to include a sample with your marketing mail. For example, there are firms which have included everything from roof tile to carpet swatches with their mail piece. If your product or service is not amenable to a physical sample, you could also offer a free coupon for a sample or trial instead.